A Researcher Was Interested in Predicting Whether a Person Would

question 17

Multiple Choice

A researcher was interested in predicting whether a person would attempt to commit suicide (score = 1) or not (score = 0) from their depression scores. They found that the value of exp b was 2.56. How should this value be interpreted?

• A) If two people have depression scores that differ by 1 unit, then the odds of the person with the higher score attempting suicide are 2.56 higher than for the other person.
• B) 2.56 times more people who attempted suicide scored highly on depression.
• C) If two people have depression scores that differ by 1 unit, then the odds of the person with the higher score attempting suicide are 2.56 lower than for the other person.
• D) Suicide rates are 2.56 times as high in depressed people.

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Definitions:

Consumer Purchase Decision Process

The stages a consumer goes through when deciding to buy a product, typically including need recognition, information search, evaluation, purchase, and post-purchase evaluation.

Sales Promotion

Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.

Coupons

Vouchers or codes offering a discount or rebate on a particular product or service.

Satisfied First-Time Triers

Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.