A Psychologist Was Interested in Whether There Was a Gender

question 13

Multiple Choice

A psychologist was interested in whether there was a gender difference in the use of email. She hypothesized that because women are generally better communicators than men, they would spend longer using email than their male counterparts. To test this hypothesis, the researcher sat by the email computers in her research methods laboratory and when someone started using email, she noted whether they were male or female and then timed how long they spent using email (in minutes) . What should she report?

• A) Females spent significantly longer using email than males, t(7.18) = -1.90, p < .05.
• B) Females spent significantly longer using email than males, t(14) = -1.90, p < .05.
• C) Females and males did not significantly differ in the time spent using email, t(7.18) = -1.88, ns.
• D) Females and males did not significantly differ in the time spent using email, t(14) = -1.88, ns.

Calculate firm's average total cost (ATC) from provided information.

Differentiate between short run and long run decisions in firm operations.

Understand and differentiate between economic profits and accounting profits.

Calculate economic and accounting profits given business operational data.

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Definitions:

Multibranding

A marketing strategy in which a company offers multiple brands within the same product category, each with a unique identity to target different market segments.

Mixed Branding

A marketing strategy where a company sells the same product under different brand names to different market segments.

Generic Branding

A marketing strategy that focuses on promoting the product category rather than a specific brand, often to emphasize value or cost-effectiveness.

Family Branding

A marketing strategy that involves selling several related products under one single brand name.