You Work for a Performance Sports Clothing Company

question 11

Multiple Choice

You work for a performance sports clothing company. Your CEO has just read a book on criticisms of the NHST and worries that all company data analysis is now flawed and will lead to huge financial losses. How might you reassure her?

• A) NHST does have its flaws but if we incorporate an examination of effect sizes into our analysis, we should be able to trust our research outputs.
• B) NHST does have its flaws but everyone else uses it, therefore we should.
• C) NHST is a flawless approach and the book was probably written by a disciple of the Bayesian approach.
• D) NHST is a flawless approach and we need to invest in more data analysts who are trained in it.

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Definitions:

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