A Researcher Working in a Sports Performance Lab Was Interested

question 15

Multiple Choice

A researcher working in a sports performance lab was interested in gender and perception of pain during extreme sports and so conducted a t-test. The mean for males was 66.25 and the mean for females was 78.24, with both groups having a standard deviation of 7. What is the effect size using Cohen's d?

• A) 1.712
• B) 0
• C) 1.7
• D) -1.712

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Definitions:

Motivational Research

A type of consumer research that focuses on underlying psychological drivers of consumer behavior, including desires, needs, and motivations.

Anthropomorphized

The attribution of human characteristics or behavior to non-human entities, objects, or concepts.

Animism

The belief that non-human entities, such as animals, plants, and inanimate objects, possess a spiritual essence.

Need For Uniqueness

The drive to stand out or be distinguished from others, influencing consumer preferences and behaviors.