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If a lack of linearity is identified as an issue, how might you address this?
Business-to-Business Marketing
The marketing of products or services to other businesses or organizations.
Not-for-Profit Organizations
Not-for-profit organizations are entities that operate for purposes other than making a profit, focusing instead on social, educational, charitable, or other activities serving the public interest.
Institutional Marketing
Marketing strategies and efforts focused on creating awareness and selling products or services to large organizations rather than individual consumers.
Organizational Buyers
Entities such as businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for general operations.
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