When Describing the Central Tendency and Dispersion of a Data

question 9

Multiple Choice

When describing the central tendency and dispersion of a data set, which of the following are acceptable formats? (You may select more than one option.)

• A) Mean and standard deviation
• B) Median and interquartile range
• C) Mode and standard deviation
• D) Mean and interquartile range

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Definitions:

Frequency Marketing

A marketing strategy that rewards customers for frequent purchases or engagements with a brand, encouraging loyalty.

Usage Rate

The frequency at which a consumer uses a product or service, often influencing marketing strategies and segmentation.

Hotel Programs

Initiatives or loyalty schemes offered by hotels to reward frequent guests and enhance their staying experience.

Behavioral Segmentation

The method of segmenting a market into categories based on consumer awareness, perceptions, applications, or reactions towards a product.