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If consumers decide to increase their rate of saving, the
Conformity
The act of changing one's behavior or beliefs in order to match those of others, typically as a result of real or imagined group pressure.
Door-In-The-Face Technique
A compliance method whereby a large request is made knowing it will be refused so that a subsequent, smaller request is more likely to be accepted.
Large First Request
A persuasion technique where a more significant request is made initially, expected to be refused, followed by a smaller request, which seems more reasonable by comparison.
Social Norms
Unwritten rules that govern the behavior of individuals within a society or group, guiding what is considered acceptable or unacceptable behavior.
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