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If a Publishing Company Purchases Faster Computers to Speed Up

question 152

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If a publishing company purchases faster computers to speed up word processing,


Definitions:

Normative Influence

Social influence whereby individuals change their behavior or attitudes to conform to norms or expectations of a group to gain acceptance or approval.

Prior Commitment

An individual’s agreement in advance to be responsible if trouble occurs: for example, committing oneself to protect the property of another person against theft.

Social Role Theory

A theory that suggests much of social behavior can be understood by the roles individuals assume, which are influenced by societal norms and expectations.

Moriarty

Typically refers to Professor James Moriarty, a fictional character in the Sherlock Holmes stories by Sir Arthur Conan Doyle, often depicted as Holmes' archenemy.

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