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At point b in Exhibit 6-9, total utility is valued at
Message Importance
The significance or relevance of a message's content to its recipients, often determining the urgency and attention it receives.
Audience
The group of people targeted by a message, who receive and interpret the communication.
Purposes
The reasons for which something is done or created or for which something exists.
Verbal Communication
The exchange of information or ideas through spoken words.
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