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If good B is a complement to good A, then a rise in the price of B
Aggregate Costs
The total costs incurred by an economy or firm from producing a certain level of output, including fixed and variable costs.
Diminishing Marginal Utility
The principle that as a person consumes more of a product, the satisfaction (utility) gained from each additional unit decreases.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Substitution Effect
The change in the quantity demanded of a good that results from a change in price, making the good more or less expensive relative to other goods.
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