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Focused Differentiation Strategy
A business approach that targets a specific segment of the market by offering unique features that satisfy the particular needs of that segment.
Unique Product
A good or service that is distinct in the marketplace due to its unique features, benefits, or technology, setting it apart from competitors.
Special Market Segment
A specific portion of the market identified by unique characteristics, differentiating it from the broader market.
Differentiation Strategy
A business approach where companies aim to develop and market unique products or services to stand out from competitors and attract a specific segment of customers.
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