When Faced with a Choice, a Person Assesses Alternatives as Long

question 17

Multiple Choice

When faced with a choice, a person assesses alternatives as long as the expected marginal __________ of gathering more information about the person's opinions __________ the expected marginal __________.

• A)benefit, is less than, cost
• B)cost, exceeds, benefit
• C)benefit, exceeds, cost
• D)benefit, is greater than, benefit
• E)cost, is greater than, benefit

---

Definitions:

Competitive Advantage

The attribute that allows an organization to outperform its competitors, resulting in greater sales or margins and/or retaining more customers.

Cash Flow

Refers to the total amount of money being transferred into and out of a business, especially as affecting liquidity.

Applicant's Character

The assessment of an individual's moral and ethical qualities, often evaluated during the hiring or loan application processes.

Lender

An individual, institution, or entity that provides funds to another with the expectation that the funds will be repaid, typically with interest.