Examlex
What is described as a 'matrix in the mind of managers'?
Profit
The financial gain obtained when the revenue from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Costs Money
Costs money is a term indicating that something requires payment or expenditure to obtain or maintain.
Return on Impressions Model
A method used to evaluate the effectiveness of advertising by calculating the returns generated from every impression made on the target audience.
Opportunities to See
A metric used in advertising to estimate the number of chances an audience has to view an advertisement.
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