Examlex
Which statement does NOT support Judith Harris's peer-power principle?
Consumer Involvement
The degree of interest and engagement a consumer has with a product or brand, which can affect their purchase decisions.
Product Knowledge
Understanding of a product's features, benefits, and uses, crucial for effective sales and marketing.
Involvement
The personal, social, and economic significance of the purchase to the consumer.
Consumer Behavior
The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
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