Gertrude, a Mentally Sharp but Physically Impaired Resident at a Local

question 20

Multiple Choice

Gertrude, a mentally sharp but physically impaired resident at a local assisted-living facility, complains that the staff talks to her as if she were a baby. The staff is using:

• A) elderspeak.
• B) lazy communication style.
• C) oldster speak.
• D) ageist language.

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Definitions:

Experience-Curve Pricing

A pricing strategy that assumes costs will decrease over time as experience in production increases, leading to lower prices for consumers.

Marketing Strategies

Plans and tactics implemented by companies to promote and sell their products or services, aiming to achieve competitive advantage and meet customer needs.

EDLP Retailer

A retailer that consistently offers low prices across its products as part of its pricing strategy, avoiding traditional sales or discounts.

High-Low Retailer

A retail strategy where products are initially offered at high prices but then discounted heavily to stimulate sales, often seen in the fashion industry.