Examlex
In the transaction approach, analysts use the information on what someone has paid for a comparable company in a merger or an acquisition to estimate a value for the company.
Target Markets
A group of people who have a common want or need that your business can satisfy, who are able to purchase your product, and who are more likely to buy from your business.
Sales Forecast
An estimation of the revenue that a company expects to receive from the sale of goods or services in a future period.
Marketing Concept
The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced.
Competitive Advantage
A situation or factor that gives a business a dominant or advantageous position over its rivals.
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