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Which one of the following statements is NOT true?
Performance Causes
Factors that lead to changes in the performance levels of individuals or organizations.
Firm's Goals
The specific objectives that a company aims to achieve, which can include profitability, growth, market share, and customer satisfaction.
Growth Strategy
Planning and actions aimed at increasing the size, revenue, or market share of an organization.
Market Segments
Specific groups of potential customers in the broader market that share similar characteristics and needs.
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