Gilligan's Boat Tours Finds That If It Were to Increase

question 32

Multiple Choice

Gilligan's Boat Tours finds that if it were to increase its price by 10 per cent, it would have a 6 per cent reduction in the NPV of its new 3-Hour Tour. Gilligan's analysis could be described as

• A) a Monte Carlo simulation.
• B) scenario analysis.
• C) sensitivity analysis.
• D) none of the above.