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A construction company is evaluating two value-adding projects. The first project deals with building access roads to a new terminal at the local airport. The second project is to build a parking garage on a piece of land that the company owns adjacent to the airport. If both projects are positive-NPV projects, then the company should:
Concurrently
Occurring at the same time or simultaneously.
Marketing Tactics
Actions or strategies devised to achieve a specific marketing objective.
Marketing Strategies
Plans and approaches used by companies to attract, retain, and enhance relationships with their target market.
Target Market
The specific group of consumers at which a product or service is aimed.
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