Cultural Materialists Attempt to Learn About Culture by Examining the Material

question 37

True/False

Cultural materialists attempt to learn about culture by examining the material aspects of it, such as the environment and how people make a living within a particular environment.

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Definitions:

Distribution Intensity

The level of market coverage a product gets, ranging from intensive, selective to exclusive distribution, depending on the company's strategy.

Intensive Distribution

A strategy where a company aims to distribute its products as widely as possible, making them available at many outlets.

Selective Distribution

A distribution strategy where a product is sold at a limited number of outlets, to control availability and maintain the product's high-end image.

Exclusive Distribution

A distribution strategy where a supplier grants only one retailer or distributor the rights to sell a product within a particular geographic area.