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Equal Satisfaction
A principle in consumer choice theory that suggests consumers allocate their resources to maximize satisfaction or utility.
Indifference
A state where a consumer has no preference between two or more choices.
Utility
An economic term referring to the total satisfaction received from consuming a good or service.
Indifference Curve
A graphical representation showing different combinations of goods or services among which a consumer is indifferent, implying no preference for one combination over another, given their utility or satisfaction remains constant.
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