Name Three Distinguishing Characteristics of the "New Immigration

question 13

Short Answer

Name three distinguishing characteristics of the "new immigration"

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Definitions:

Subgroups

Smaller, specific groups formed within a larger group based on shared characteristics or interests.

Geographic Segmentation

The division of a market into different geographical units such as nations, states, regions, or cities, to customize marketing strategies.

Mass Affluent

A social class characterized by individuals with more wealth than the average population, but not considered wealthy enough to be in the high-net-worth category.

Targeting

The process of identifying and focusing marketing efforts on specific groups of consumers who are most likely to respond positively to particular products or services.