The Following Ratios Are Measures of Aspects of a Firm's

question 45

Multiple Choice

The following ratios are measures of aspects of a firm's profitability, except for:

• A) return on total assets.
• B) earnings yield.
• C) dividend yield.
• D) current ratio.

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Definitions:

Nonpersonal Promotional Communication

Advertising or promotional activities that do not involve direct personal communication with consumers, such as TV ads or billboards.

Advertising

The action of calling public attention to products, services, or events, typically through paid announcements by an identified sponsor.

Sales Promotion

Marketing strategies aimed at increasing sales in the short term through incentives such as discounts, coupons, or special offers.

Nonpersonal Communication

Refers to messages broadcasted to the general public through various media channels without personalized targeting.