Examlex
In relation to the conceptual framework, SAC stands for:
Direct Competition
Occurs when businesses offer products or services that are exactly or very similar to each other, serving the same customers in the same market.
Substitute Competition
The competitive dynamic that occurs between products or services that can serve as replacements for each other.
Consumer Ethnocentrism
A belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services.
Environmental Scanning
The continuous process of gathering information about events and trends in the environment external to an organization to assist in strategic planning.
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