Examlex
Which of the following can be reasons for a company to declare a share dividend (bonus issue) ?
I. To reduce the market price of their shares.
II. To capitalise the retained earnings of the company.
III. To conserve cash.
IV. To increase the number of shareholders.
Odd Pricing
A pricing strategy where items are priced slightly below a round number (e.g., $199.99 instead of $200), believing it psychologically encourages more sales.
Yield Management
A strategy for maximizing revenue even when a firm has a fixed amount of something (goods, services, or capacity).
Price Bundling
A marketing strategy that involves selling multiple products or services together at a single price point.
Sanctioned Channels
Officially approved or recognized pathways through which information or goods are distributed.
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