Examlex
Match the terms below with the correct definitions.
-Excess of net sales over the cost of goods sold
Compliance
The act of conforming to a request, demand, or regulation, often motivated by a desire to gain approval or to avoid conflict.
Elaboration-Likelihood Model
A theory distinguishing two pathways of persuasion: a central route, which involves careful thinking and deliberation, and a peripheral route, which relies on superficial cues.
Peripheral Route
A path of persuasion that involves a respondent's passive engagement, where attitudes or decisions are influenced by superficial cues rather than deep processing of information.
Central Route
A method of persuasion that involves deeply processing the content of a message, considering its arguments and evidence.
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