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A discount from the buyer's perspective for prompt payment:
Tastes and Preferences
The subjective factors that influence an individual's choices among various products and services.
Advertising
The activity or profession of producing advertisements for commercial products or services.
Less Elastic Demand
Demand that does not significantly change in response to a price change, indicating consumers' necessity or commitment to purchasing the product.
Markup
The difference between the cost of a good or service and its selling price, expressed as a percentage of the cost.
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