Match the Terms Below with the Correct Definitions

question 61

Multiple Choice

Match the terms below with the correct definitions.
-This transfers title to the money and authorizes payment of the check

• A)Petty Cash Fund
• B)Bank routing number
• C)Canceled checks
• D)Positive pay
• E)Payee
• F)Petty cash payments record
• G)Deposit slip
• H)Endorsement
• I)Change Fund
• J)Petty cash voucher

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Definitions:

IMC Budget

The financial plan allocated for Integrated Marketing Communications, supporting coordination among various promotional tools and messaging efforts.

Reach and Frequency

Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).

Establishing Budget

The process of calculating the amount of money needed or available for a specific purpose or project.

Click-through Rate

A metric used to measure the effectiveness of an online advertising campaign, calculated by dividing the number of clicks an ad receives by the number of times it is shown.