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Alliston enters into an agreement with Berkley which, for $2,000, gives him the right to agree to purchase Berkley's screen printing business within the next 30 days for $50,000. If he decides to buy, they agree that the $2,000 will be the down payment on the purchase price. This agreement is an option.
Secondary Reinforcement
A process in which a stimulus reinforces behavior after it has been associated with a primary reinforcer, often through social or conditioned means.
Discrimination
Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, gender, or disability.
Spontaneous Recovery
The unexpected return of a learned behavior after its apparent extinction, highlighting the persistence of memory traces.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, triggers a conditioned response.
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