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Normally, a professional is only responsible in tort to the patient or client. However, in recent cases, the courts have held some professionals liable to third parties when the professional's expertise or skill was intended to be relied upon by the third party and the professional was aware of this fact.
Motives
The underlying reasons or driving forces behind individuals' actions or behaviors, which can be conscious or subconscious and vary in strength and direction.
Social Technographics Model
A framework categorizing the way people engage with technology and social media, ranging from content creators to spectators.
Conversion
Conversion is the process by which an interested party or lead takes a desired action, such as making a purchase or signing up for a service, often considered a key metric in marketing effectiveness.
Social Commerce
A subset of e-commerce involving social media and user contributions to assist in online buying and selling of products and services.
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