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Cisco developed a carburetor for automobiles, which he called the "CiscoCarb." He advertised the carburetor in a national automobile magazine in a full-page advertisement under a caption that read: "Proven Performance-80 kilometres to a litre of gas in any car." The advertisement offered the carburetor for $100 on a 30-day, money-back guarantee. Because Cisco offered the goods on a 30-day money back trial, the goods need not perform as described in the advertisement.
Dynamically Continuous Innovation
An innovation that represents a significant change to an existing product, requiring a modest amount of learning or change in behavior for consumers.
Points Of Difference
Those characteristics of a product that make it superior to competitive substitutes.
Discontinuous Innovation
A type of innovation that represents a significant breakthrough, creating entirely new markets or drastically changing existing ones.
LCD
Stands for Liquid Crystal Display, a type of flat-panel display technology commonly used in TVs, computer monitors, and mobile device screens.
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