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. Red Stripe replied saying the $4 price is in Canadian currency, not Jamaican currency. When a contract does not specify the currency but only contains the $ symbol, the contract
Likert Scale
A survey-based measurement system used to gauge opinions or attitudes by offering a range of response options from one extreme to another.
Dichotomous Question
A survey question format that offers two distinct options, such as 'Yes or No,' for respondents to choose from.
Virtual Focus Groups
Online discussions conducted with a selected group of participants to gather feedback, opinions, or ideas about a product, service, or concept before its launch.
Social Media
Online media where users submit comments, photos, and videos—often accompanied by a feedback process to identify “popular” topics.
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