Defection Describes Customers Who Stop Buying from a Company and Transfer

question 27

True/False

Defection describes customers who stop buying from a company and transfer their brand affinity to another supplier.

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Definitions:

Independent Right

A right or privilege that exists on its own and does not depend on another condition or obligation being met.

Trade Secrets

Confidential business information that provides an enterprise with a competitive edge, and is subject to efforts to maintain its secrecy.

Provincial Trade Secrets Act

Legislation at the provincial level that provides protection for trade secrets and against unfair competition.

Confidential

Information or documents that are private and not to be shared with unauthorized individuals.