Discuss the Framework of the Five Key Processes Involved in a CRM

question 35

Essay

Discuss the framework of the five key processes involved in a CRM strategy.

---

Definitions:

Target Market

A specific group of consumers identified as the intended audience for a product or service, based on demographics, interests, and needs.

Core Market

The core market is the primary segment or audience that a company targets with its products or services, often considered the central focus of its business efforts and resources.

International Customers

Individuals or entities purchasing goods or services from a company in a different country than their own.

Targeting Strategy

The process of identifying and focusing on specific groups within a market to effectively deliver marketing messages and product offerings.