Give an Example of a Firm Discussed in the Chapter

question 29

Short Answer

Give an example of a firm discussed in the chapter that successfully built a strategy on serving customer segments that were neglected by established players that didn't perceive them as sufficiently "valuable."

---

Definitions:

Exports

Sales of goods or services produced in one country purchased by residents of another country.

Imported Goods

Goods brought into a country from abroad for sale.

Excise Tax

A tax levied on specific goods, services, or transactions, usually to discourage their use or generate revenue.

Tariff

A levy enforced by the government on products and services that are brought in from foreign countries.