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Of the following, which is NOT an environmental design condition that irritates shoppers according to Alain d'Astous?
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Revenue Per Ad Dollar
A metric that measures the amount of revenue generated for every dollar spent on advertising, indicating the efficiency of an advertising campaign.
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Advertising strategy that involves exposing the audience to a particular ad at a high frequency to increase brand awareness and recall.
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A metric that measures the amount of revenue generated for every dollar spent on advertising, indicating the effectiveness of ad spend.
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