The Appearance of Both Service Personnel and Customers Can Reinforce

question 22

True/False

The appearance of both service personnel and customers can reinforce or detract from the impression created by the service environment.

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Definitions:

Prestige Products

High-quality items that are marketed to appeal to consumers' desires for luxury and status rather than practicality.

Lower-priced Products

Items sold at a cost that is below the average price point, often to attract price-sensitive consumers or to compete in the market effectively.

Pricing Orientation

describes a business strategy focused on setting prices based on market factors, cost, customer demand, or competition.

Back-to-school Promotion

Marketing campaigns aimed at students and parents for products and services relevant to the start of the school year.