Mental Impalpability Refers to the Fact That Intangibles Cannot Be

question 4

True/False

Mental impalpability refers to the fact that intangibles cannot be searched or inspected before they are purchased.

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Definitions:

Promotional Strategy

A plan to increase awareness, sales, and market share for a product or service through advertising, sales promotions, public relations, and personal selling.

Car Lubricant

A substance used in vehicles to reduce friction, heat, and wear between mechanical components that are in contact.

Sticker

A type of adhesive label or decoration which can be attached to surfaces for informational or decorative purposes.

Nonpersonal Selling

A promotional method using advertising, sales promotions, and other mass-market approaches to sell products, as opposed to direct, face-to-face sales.