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Give an example of how Starbucks can show the contribution of service personnel and backstage operations.
Organizational Structure
The system of tasks, workflows, reporting relationships, and communication channels that link the diverse parts of an organization.
Marketing Plan
A comprehensive document or blueprint outlining a business's marketing strategies, efforts, and campaigns for a specific period.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing-related goals and objectives through various actions and campaigns.
Strategic Choices
Decisions made by an organization to determine the direction of its activities, involving the selection of markets, determining competitive positioning, and allocation of resources.
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