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Discuss how service firms can minimize non-monetary purchase costs.
Creativity-Relevant Processes
Refers to the methods and approaches that facilitate the generation of novel and valuable ideas within an individual or a group.
Extrinsic Environmental Components
External factors that influence an organization's performance, including economic, political, and social conditions.
Creativity
The ability to generate original ideas, approaches, or solutions to problems.
Originality
The quality of being novel or unique in concept, creation, or execution.
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