Franchising Is Not an Appealing Strategy for Growth-Oriented Service Firms

question 41

True/False

Franchising is not an appealing strategy for growth-oriented service firms because franchisees tend to be less motivated and less concerned about quality than managers in company-owned stores.

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Definitions:

Normative Control

The attempt to elicit and direct the required efforts of members by controlling the underlying experiences, thoughts, and feelings that guide their actions.

Professional Employees

Workers who have advanced degrees or specialized expertise in their fields and whose jobs typically involve mental or analytical tasks.

Gideon Kunda

An author and academic known for his work on corporate culture and the sociological aspects of work and organizations.

Hidden Transcripts of Resistance

Covert oppositional acts and expressions by subjugated groups in response to the power exerted by dominant groups.