Supplementary Service Innovations Are the Most Common Type of Innovation

question 15

True/False

Supplementary service innovations are the most common type of innovation.

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Definitions:

Franchisee

The seller of goods or services under a trade name or trademark in a franchise.

Trade Name

The name by which a business is known to the public, differing from its legal name, under which it carries out its business activities.

Franchisor

The party in a franchising agreement that owns the overarching company, trademarks, and products, granting the right to operate a franchise.

Trademark

A distinctive mark, word, design, picture, or arrangement that is used by a producer in conjunction with a product and tends to cause consumers to identify the product with the producer.