Examlex
____________,refers to an explicit form of positioning strategy that is based upon offering several price-based classes of service concept,each based on packaging a distinct level of service performance across many attributes.
Defense Mechanisms
Strategies the ego uses to defend itself against the anxiety provoked by conflicts of everyday life. Defense mechanisms involve denials or distortions of reality.
Projection
A psychological defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives onto someone else.
Reaction Formation
A defense mechanism that involves expressing an id impulse that is the opposite of the one that is truly driving the person.
Sublimation
A defense mechanism that involves altering or displacing id impulses by diverting instinctual energy into socially acceptable behaviors.
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