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Marketers should not attempt to shape customer roles and behaviors.
Net Credit Sales
The total revenue from sales made on credit minus any returns or allowances, representing the actual amount expected to be collected from customers.
Horizontal Analysis
A financial analysis technique that compares historical financial data over a series of reporting periods to identify trends and changes.
Notes Receivable
Written promise (as evidenced by a formal instrument) for amounts to be received.
Retained Earnings
Net income that the corporation retains for future use.
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