Miles Has Been Working on an Assembly Line in a U.S.car-Manufacturing

question 7

Multiple Choice

Miles has been working on an assembly line in a U.S.car-manufacturing factory for the past 30 years.Which of the following trends is he most likely to have witnessed?

• A) An increasing amount of the parts assembled at the plant are made in the United States.
• B) The factory has increased its production in the plant,which has required management to hire more blue-collar workers.
• C) Many of the activities that were formerly carried out in the plant have been outsourced to other countries.
• D) The new workers who are hired in the plant are less skilled than he was when he began.

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Definitions:

Line Extension

The introduction of additional items in a product line under the same brand name, often new flavors, forms, colors, added ingredients, or package sizes.

Brand Strategy

A plan developed by a business to create a particular image of itself and its products or services in the minds of consumers, distinguishing it from its competitors.

Brand Dilution

The weakening of a brand’s strength and value, often as a result of overextension, inconsistent marketing, or association with lower quality products.

Luxury Sports Cars

High-end vehicles that combine superior design, craftsmanship, performance capabilities, and often advanced technological features for an elevated driving experience.