When Sociologists Examine How Far an Individual Moves Up or Down

question 20

Multiple Choice

When sociologists examine how far an individual moves up or down the socioeconomic scale in his or her lifetime,they are studying:

• A) optimal mobility
• B) intergenerational mobility
• C) life change
• D) intragenerational mobility

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Definitions:

Common-ground Persuasion

A technique in persuasion that involves finding shared beliefs or interests to establish a mutual understanding and basis for agreement.

Sales Message

A communication designed to influence a potential buyer to purchase a product or service.

Driving for Sale

A sales strategy aimed at aggressively pushing a product or service to achieve quick sales results.

Proposals

Documents presented with the aim to suggest a plan or idea for consideration or action.