According to Georg Simmel, an Important Aspect of Groups Is

question 51

Multiple Choice

According to Georg Simmel, an important aspect of groups is:

• A) as group size decreases, their intensity and exclusivity decrease.
• B) as group size increases, their stability and intensity increase.
• C) as group size increases, their intensity decreases, but their stability and exclusivity increase.
• D) group size has little impact on stability over time; what matters is the common goal of the group.

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Definitions:

Involvement

The personal, social, and economic significance of the purchase to the consumer.

Consumer Behavior

The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Economic Significance

The importance of an economic outcome or event in terms of its implications on the economy or financial markets.

Limited Problem Solving

A consumer decision-making process used for purchases that require a moderate amount of effort and time for information gathering and deliberation.