As a Sociological Theory,__________ Is Unique in That It Is

question 3

Multiple Choice

As a sociological theory,__________ is unique in that it is also supposed to generate a program for radical political change.

• A) functionalism
• B) postmodern theory
• C) symbolic interactionism
• D) Marxism

Recognize the importance of linking customer needs to marketing actions in the process of segmenting and targeting markets.

Identify the reasons and benefits of market segmentation for businesses.

Distinguish between various bases of market segmentation including demographic, geographic, psychographic, and behavioral.

Describe the steps involved in segmenting and targeting markets and their importance in developing a marketing strategy.