Andrea Is an Aspiring Associate Editor for a Major Publisher

question 11

Multiple Choice

Andrea is an aspiring associate editor for a major publisher. She is single but feels married to her work. Last year she received a $20,000 bonus for the excellent work she did in promoting new textbooks published by her employer. Based on this information, Andrea's ascribed status is ________ and her achieved status is ________.

• A) female; married
• B) bonus recipient; associate editor
• C) married; bonus recipient
• D) female; associate editor

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Definitions:

Direct Marketing Channel

The manufacturer sells directly to the buyer.

Radio Frequency Identification

A technology that uses electromagnetic fields to automatically identify and track tags attached to objects.

Distribution Centers

Facilities that store and distribute products and materials to retail locations, wholesalers, or directly to consumers, acting as a pivotal point in the supply chain.

Universal Product Codes

are unique 12-digit numbers used to identify retail products worldwide, facilitating the tracking, inventory, and sales processes.