Which of the Following Statements Is Most True

question 55

Multiple Choice

Which of the following statements is most true?

• A) Only external customers can define "value added."
• B) Only internal customers can define "value added."
• C) Binary classifications (value-added or non-value added) are adequate for most organizations.
• D) Non-value added activities should be reduced or eliminated.

---

Definitions:

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.

Decoding

The process of interpreting or making sense of a message or information received.

Interpretive Strategies

The ideas and frameworks that audience members bring to bear on a particular media text to understand its meaning.